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Wendy's (Again)

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Ergo Sum moves markets?

In early January 2008, I ranted about Wendy's losing its soul. At the end of the month, the company changed course, ditching the utter stupidity that had been passing for marketing. “Our quality food will be the hero of our advertising once again,” said CEO Kerrii Anderson in a press release announcing a new advertising campaign that's actually about the product.

Hooray for good sense. Maybe we'll even manage to get a well-placed and well-run Wendy's downtown.

Created by cmcurtin
Last modified 2011-10-26 11:37 PM
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